Websites for Empet and Adams Matkasse on screens in a city street

INSIGHTS

AI news

for marketers

New AI tools and changes in the advertising platforms, explained soberly. What is new, what is hype, and what does it mean for you?

The latest on AI in marketing

We follow AI in advertising, production, tools and social media, and write about what actually affects how businesses become visible and sell. Every story has a source and our take.

LATEST AI NEWS

Coastal landscape photographed for Heimstø

ChatGPT Ads is in 89 countries, but many advertisers drop off

The websites of Godt Levert and Bergen Børs Hotel on an iMac, tablet and phone in an Apple store

Meta wants AI to plan and adjust your campaigns

Websites for Empet, Masoval and XXL on a screen and phone in a shop with a brick wall

Adobe Firefly now removes the background from entire video clips

AI AND VISIBILITY: ARTICLES

ChatGPT and Google traffic

ChatGPT sends under 1 percent of the traffic Google sends

Nettsidene til XXL og Empet på iMac, nettbrett og mobil i en mørk teknologibutikk

AI Max in Google Ads: how to stay in control

How much of AI visibility does Google cover?

Innhold Maverix har laget for Ørn Software, vist på nettbrett og mobil

AI reads what is written about you

AI has doubled its place in the customer journey in two years

The websites of Zander K Hotel and Clas Ohlson on an iMac, tablet and phone in an Apple store

How to find the pages losing clicks to AI Overviews

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