AI visibility:

get recommended in

ChatGPT and Google

When customers ask AI instead of Googling

More and more people ask their questions in ChatGPT, Gemini and Google's AI Overviews. We map where your brand is mentioned, which sources the AI tools use, and what it takes for you to be recommended.

What is AI visibility?

AI visibility is how often and how your brand appears in answers from AI assistants and AI search. The technical terms are GEO (generative engine optimization) and AEO (answer engine optimization). The goal is the same as in SEO: to be found when customers are looking, but now in an answer and not just in a list of links. Read more in GEO, AEO and AIO as the future of SEO.

How we work with AI visibility

  1. Mapping: We measure how often your brand and your competitors are mentioned and cited in ChatGPT, Gemini, Perplexity and Google's AI answers.

  2. Sources: We find which websites and mentions the AI tools pull their answers from, and where you are missing.

  3. Content: We rewrite your pages so they answer clearly, with facts, structure and FAQs that AI tools can cite.

  4. Technical access: We check that AI crawlers are allowed in, that pages can be read without JavaScript, and that structured data is in place.

  5. Mentions: We strengthen how you are covered on the websites AI tools trust. Read why AI reads what others say about you before it reads your website.

AI visibility builds on good SEO

Much of what drives visibility in AI search is the same as what drives good SEO: a fast, crawlable website, content that answers real questions, and authority from other websites. Read why Google accounts for less than half of AI visibility. If you also want to advertise where customers ask questions, see ChatGPT Ads.

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Questions and answers about AI visibility

  • What is GEO?

    GEO stands for generative engine optimization. It is about optimising content and mentions so that your brand is mentioned and cited in answers from AI services such as ChatGPT, Gemini and Perplexity. GEO builds on SEO, but puts more weight on clear answers, facts and mentions on websites the AI tools trust.

  • How do I get my business recommended by ChatGPT?

    ChatGPT recommends businesses that are well covered in the sources it draws from. Make sure your website answers customers' questions clearly, that facts about you are consistent everywhere, and that you are mentioned in reviews, trade media and comparisons. Also check that OpenAI's crawlers can access your website.

  • Can I measure how visible I am in AI search?

    Yes. With dedicated tools we can track how often your brand and your competitors are mentioned in answers from ChatGPT, Gemini, Perplexity and Google's AI Overviews, and which pages are cited. You can also see traffic from AI services in GA4. The measurements give a starting point for what to prioritise.

  • Which AI services should my business be visible in?

    Start with the services your customers actually use. For most, that means ChatGPT, Google's AI Overviews and AI Mode, Gemini and Microsoft Copilot. Perplexity matters in some industries. Since the services draw on many of the same sources, good work on content and mentions has an effect across all of them.

  • What are AI Overviews in Google?

    AI Overviews are the summaries Google shows at the top of the results for many searches. They are generated by AI and pull information from several websites, with links to the sources. When an AI Overview appears, fewer people click the regular results, so being among the cited sources becomes more important.

How visible are you in AI search?

We map how your brand is described in ChatGPT, Gemini and Google's AI answers compared with your competitors, and show what will have the biggest impact first.