AI NEWS
Meta wants AI
to run your campaigns
Meta wants AI
to run your campaigns
- News
- Meta wants AI to run your campaigns
On 6 October, Meta presented a range of new advertising tools at Advertising Week in New York. The common thread is that more of the work in Ads Manager will be done by AI. Only part of it is available today.
Available now
Customer Lifecycle Strategy recommends keeping existing customers out of campaigns meant to acquire new customers. The feature is open to all advertisers.
Advantage+ can create video from still images, and the feature is open to all.
Ads Creative Studio is rolling out to more advertisers after tests this summer.
In testing
The Meta AI business assistant is meant to plan campaigns, create creative and change targeting and budget through conversation. Meta says it is coming "soon".
Scheduled tasks and alerts, such as regular summaries and budget reminders.
Import of brand strategy, tone and guidelines from other AI tools.
Audience search in plain language in Detailed Targeting, announced before the new year.
The 5 percent claim
Meta says advertisers using the assistant typically get 5 percent more conversions at the same cost per conversion. The methodology has not been published, so the figure should be read as a claim from the platform.
Our take
The most useful thing in the short term is the least spectacular: separating existing customers from new ones. That gives cleaner numbers on what the ads actually bring in.
The agent features are worth testing. Let them work in drafts, and approve the changes yourself until you see how they behave in your account. Meta has not said when the features will reach Norway.
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