AI NEWS
Firefly removes
video backgrounds
Firefly removes
video backgrounds
- News
- Adobe Firefly removes the background from entire video clips
Adobe released the September update of Firefly on 18 September. For production, one new feature is especially practical: Remove Background now works on video.
What's new
Background removal in video:Firefly finds the subject and removes the background throughout the clip, without frame-by-frame masking.
More formats:Image generation on the web and in Boards now has 10 aspect ratios, up from three.
Reference images in video:Kling 3.0 Omni can use reference images in video generation and Boards.
Longer prompts:apply to image and video generation on the web.
Check the licence
According toAdobe's own forum the partner models Kling and Seedance are only available to individual subscribers. Teams and enterprise plans do not include them. If you use Firefly through a business plan, some of what is shown in the demos may be missing.
Our take
Background removal in video saves time when the same footage has to be cut into several formats for social media and product films. You still need the footage, and the tool makes it easier to create more versions of it.
Always check the rights and terms of use for the model before generated elements are used in paid ads.
Read more aboutfilm and photo at Maverix.
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