AI NEWS
ChatGPT Ads
in 89 countries
ChatGPT Ads
in 89 countries
- News
- ChatGPT Ads is in 89 countries
OpenAI announced on 21 October that ChatGPT Ads is expanding to 26 new countries, according toPPC Land. The ads are now available in 89 countries. According to OpenAI, more than 100,000 advertisers have run campaigns since launch.
Fewer active advertisers
The Information reported that there were around 60,000 active advertisers at the beginning of October, citing New Street Research.AdExchanger also points out that ChatGPT Ads reached an annual revenue run rate of 1 billion dollars earlier this year. That is below OpenAI's own forecast of 2.4 billion dollars for 2026.
89 countries with ChatGPT Ads
26 new countries from 21 October
100,000+ advertisers since launch
60,000 active advertisers in October
New format in image generation
On 5 October,OpenAI presented a new visual ad format that appears when users create images in ChatGPT. It is being tested first in the US, and only for users on the Free and Go plans. More measurement tools arrived at the same time:
Conversion data:transfer via Tealium, Hightouch and LiveRamp, among others.
Attribution:support for partners such as AppsFlyer, Adjust and Branch.
Incrementality:tests with Haus, Measured and WorkMagic.
Negative phrases:available to qualifying advertisers.
New since the expansion
In its weekly update to advertisers, OpenAI has since added more new features, according toSearch Engine Roundtable:
Wider ad cards:the standard ad uses more of the conversation width on desktop. Existing campaigns get the format automatically.
Multi-image ads:open beta for all advertisers.
Shopify integration:now available outside the US.
What applies in Norway
Norway is part of the EEA, where personalised ads are not yet available, according toSearch Engine Watch. The ads are then shown based on the conversation the user is having with ChatGPT. New advertisers may also face restrictions on which countries the account can target, so check this before setting up campaigns in several countries.
Our take
Better measurement is what decides whether the channel deserves budget. For most Norwegian advertisers, ChatGPT Ads is for now a test channel alongside Google.
Start with a small budget, measure against the same conversions as in Google Ads, and compare cost per sale before you scale.
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