Websites for XXL and Kjeldsberg on screens in a street in Bergen

INSIGHTS

Digital visibility
in Google and AI search

Articles with our own data, case studies and concrete advice on how to be found, both in Google and in AI search.

News
Digital visibility

Visibility is the sum of search, AI and paid

Your customers search in Google, ask ChatGPT and read AI Overviews. Here we gather everything we write about how to become visible there, based on data from Ahrefs, Search Console and our own clients.

LATEST ON VISIBILITY

ChatGPT sends under 1 percent of the traffic Google sends

The websites of Zander K Hotel and Clas Ohlson on an iMac, tablet and phone in an Apple store

How to find the pages losing clicks to AI Overviews

Your customers aren't googling you anymore

How much of AI visibility does Google cover?

AI has doubled its place in the customer journey in two years

Innhold Maverix har laget for Ørn Software, vist på nettbrett og mobil

AI reads what is written about you

Organic search in 2026

HOW WE DID IT: VISIBILITY IN NUMBERS

One domain gave De Bergenske 52 percent more clicks

Maya Apartments: from zero to half the clicks

fib.no got 41 percent more visits outside the festival

Searches around the hotel brought Nermo Hotell new guests

PAID SEARCH AND VISIBILITY

Nettsidene til XXL og Empet på iMac, nettbrett og mobil i en mørk teknologibutikk

AI Max in Google Ads: how to stay in control

Kampanjeflater for Heimstø og Bergen Børs Hotel i en flyterminal

Google Ads benchmarks 2026: what is a good CTR, CPC and conversion rate?

Coastal landscape photographed for Heimstø

ChatGPT Ads is in 89 countries, but many advertisers drop off

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Digital visibilityin Google and AI search