Nermo Hotell climbed
from position 20 to 12
in Google
Nermo Hotell climbed
from position 20 to 12
in Google
- Cases
- Nermo Hotell climbed from position 20 to 12 in Google
A year ago Nermo Hotell was on page two in Google. Anyone searching for a place for a wedding or a party found Losby Gods, Strand Hotel Fevik and Dalen Hotel first. Today the average position is 11.9, and new guests find the hotel through searches such as “aulestad”, “hafjell mat” and “what to do in lillehammer”.
Nermo Hotell is a historic hotel in Øyer near Hafjell and a member of De Historiske. The owner family has welcomed guests since 1877. The hotel lives off weddings, parties, courses and holidays, and won World Ski Awards 2025 as Norway’s best ski boutique hotel.
Maverix has delivered a new digital platform, SEO, SEM and social media campaigns for the hotel. The platform is built on Storyblok, a headless CMS, and has integrations with booking systems.
The challenge
Nermo was far down in Google on the searches that matter, with an average position above 20. Competitors such as Losby Gods, Strand Hotel Fevik and Dalen Hotel took the big wedding and party searches.
Read also: Tripadvisor expects SEO headwinds in 2027 too and Google Business Profile: 10 steps to a better profile.
How we solved it
Technical SEO: crawl and clean-up, so that Google understands which pages matter most.
Gap analysis against the competitors: wedding hotels and the hotels around Hafjell, in Ahrefs and Screaming Frog.
Content map with 20 pages: five clusters for weddings and parties, hotels in Hafjell, historic and romantic, courses and conferences, and food and season.
SEM: new account in Google Ads with search and display, aimed at hotel stays and events.
Social media campaigns: campaigns in social media for the hotel.
New digital platform: built on Storyblok, with integrations with booking systems.
+33% clicks from Google, July to September
+82% website visits
20.3 → 11.9 average position
Position 1 on “aulestad”, 800 searches a month
You have in no way delivered a standard solution. What we have received will, we can already see, contribute to more sales, better visibility and, not least, is adapted to the future with a view to AI.
For us it has been very valuable that you have combined the brand strategy, the storytelling, design and digital development into one whole.
The results
Nermo shows up in fewer searches and ranks higher in the searches that bring guests.
+33.1% clicks from Google in July to September: 3,148 clicks against 2,365 last year. September alone is up 56.2%.
Average position from 20.3 to 11.9: in the last 90 days against the same period last year.
+22.2% keywords in the top 3.
New guests find the hotel
Position 1 on “aulestad”: 800 searches a month, ten times as many as the next keyword on the list.
New on the first page: “hafjell mat”, “overnatting bismo”, “spisesteder hafjell” and “what to do in lillehammer”.
+82.4% website visits: +41.1% when the new display traffic is left out.
+23.3% conversions in Google Ads.
Read more about the figures: Nermo Hotell climbed from position 20 to 12 in Google.
Read more about how we work: Marketing for hotels and tourism, SEM and Google Ads, local SEO, websites and social media.
Read more about the platform: STORYBLOK: Create outstanding customer experiences, Headless CMS with a visual editor and Headless CMS: 99 percent report improvements.
You have been open, extremely engaged and solution-oriented, and I quickly understood that you truly wanted us to succeed.
Questions and answers about Nermo Hotell
What has Maverix delivered for Nermo Hotell?
What results did the SEO work give?
Which searches bring new guests to the hotel?
What do Google Ads and the campaigns do in addition to SEO?
What is the new website built on?
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