maya.no on several screens, seen from above

Almost three times

as many clicks

for MAYA

  • Cases
  • Almost three times as many Google clicks for MAYA

MAYA rents out apartments and rooms from Carl Berner to Solli plass, but Maya Apartments had almost no traffic from Google. In September 2026, maya.no got 1,668 clicks from Google, almost three times as many as the year before, and more than half went to the apartments.

MAYA owns and rents out its own buildings in Oslo. Private individuals, many of them students, rent apartments and rooms through Maya Apartments, while companies rent offices and commercial space.

The challenge

The website was barely visible in Google, and Maya Apartments had almost no search traffic. People who found MAYA mostly searched for the name or a street address. The goal was to turn Maya Apartments into a brand people search for, and to fill the apartments with tenants who find them on their own.

How we solved it

  • Technical audit: a crawl of the whole website, with cleanup of redirects, canonical addresses and redirect chains that ended in 404.

  • Competitor analysis: MAYA measured against both commercial players and rental players in Oslo, to find the searches where MAYA can win.

  • Content plan for tenants: articles about deposit accounts, rental contracts, student housing in Oslo and rental prices per district.

  • Google Ads for Maya Apartments: search campaigns aimed at apartments and rooms in Oslo.

+175 % clicks from Google, September vs. last year

+190 % visits to maya.no, last 90 days

56 % of clicks go to the apartments

13.0 → 7.3 in average position

The results

maya.no has almost tripled its traffic from Google, and the growth comes from the apartments.

  • +174.8 % clicks from Google: 1,668 clicks in September 2026, against 607 in September 2025.

  • +189.7 % visits to the website: over the last 90 days, and +206.6 % from organic search.

  • Average position from 13.0 to 7.3.

Maya Apartments became a search term

  • Almost 8 times as many clicks to the apartments (Apartments): from 120 clicks in January to 943 in August.

  • 56 % of all clicks from Google: now go to Apartments, with an average position of 5.5.

  • The districts are part of it: people search for Maya Apartments together with Carl Berner, Solli plass and Skjetten.

  • +30.3 % keywords in the top 10: “thorvald meyer” has gone from position 35 to 2, and “breigata 12” from 9 to 2.

Read more about the figures: Maya Apartments: from zero to half of the clicks (in Norwegian).

Questions and answers about the MAYA case

  • What did Maverix do for MAYA?

    Maverix ran a technical audit of maya.no, a competitor analysis, a content plan for tenants and Google Ads campaigns for Maya Apartments.

  • What results did the SEO work give MAYA?

    maya.no got 1,668 clicks from Google in September 2026, against 607 in September 2025, an increase of 174.8 percent. Average position went from 13.0 to 7.3, and over the last 90 days 56 percent of clicks went to Maya Apartments.

  • What is Maya Apartments?

    Maya Apartments is MAYA's offering to private individuals, many of them students, who rent apartments and rooms in Oslo. Companies rent offices and commercial space from MAYA.

  • How were the results measured?

    The figures come from Google Search Console. Clicks in September 2026 are compared with September 2025, and the pages under /apartments are measured from January 2026.

Want to know more about the case?

Marius Vestlien Hansen

SEO & SEM Lead

marius@maverix.no

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