An audience all year
for Bergen
International Festival
An audience all year
for Bergen
International Festival
- Cases
- Festspillene i Bergen: an audience all year
Every spring, Festspillene i Bergen (Bergen International Festival) fills Grieghallen, Håkonshallen and Troldhaugen. Now audiences find fib.no all year round. Visits in July to September rose 41.1 percent, and the website had 448,323 visits in the last twelve months.
Festspillene i Bergen is Scandinavia’s largest festival for music and performing arts, held every year since 1953. The 74th festival opened on May 27, 2026, and the 75th follows in 2027.
The challenge
Traffic to fib.no followed the festival. Two peaks, May and June, and then a flat line. Anyone planning a trip to Bergen in August, a concert at Grieghallen or a day at Troldhaugen and Lysøen could not find the festival in Google outside the season. The goal was to make fib.no visible all year without losing anything of the festival.
Read also: Google moves links higher up in AI Mode and AI Overviews and How to find the pages losing clicks to AI Overviews.
How we solved it
New digital platform: fib.no was rebuilt in Storyblok, with dedicated templates for programme, performances and venues.
Venue pages in Norwegian and English: dedicated pages for Grieghallen, Håkonshallen, Gamlehaugen, Troldhaugen, Lysøen and the other venues, with the practical information audiences and tourists search for.
Google Ad Grants: ads for information searches about the festival, the venues and the programme, at no media cost.
Measurement in Piwik PRO, Search Console and Bing: traffic, keywords and AI citations followed month by month.
+18.6% visits, last twelve months
+41.1% visits July to September
62 → 126 top 3 keywords
+28.8% clicks to the venue pages
Results
fib.no now has visitors all year.
+18.6% visits: 448,323 visits in the last twelve months.
+41.1% visits in July to September: and October to December 2025 more than doubled (+105.1%).
+11.5% visits in the festival months: even though May and June were already big.
Higher in Google
Twice as many top 3 keywords: from 62 in June 2025 to 126 in June 2026.
Average position from 10.9 to 7.4.
+28.8% clicks to the venue pages: and +53.1% to the English pages. “gamlehaugen bergen” has gone from position 10 to 1, and “lysøen” from 11 to 4.
3,820 clicks from Google Ad Grants in 90 days: against 183 in the same period last year.
1,929 citations in Copilot in three months: often from the venue pages and the practical information.
Read more about the figures: fib.no got 41 percent more visits outside the festival (in Norwegian).
Read more about the platform: New digital platform for FESTSPILLENE i Bergen and STORYBLOK: Skap enestestående kundeopplevelser (in Norwegian).
Read more about how we work: SEO, AI visibility and SEM and Google Ads.
Questions and answers about Festspillene i Bergen
What has Maverix delivered for Festspillene i Bergen?
What results has fib.no achieved?
Why create dedicated venue pages for a festival?
What is Google Ad Grants?
What are AI citations, and how many has fib.no received?
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