From position 20
to position 12
in Google
From position 20
to position 12
in Google
- SEO
- Searches around the hotel gave Nermo Hotell new guests
Nermo Hotell in Øyer was at position 20 on average in Google a year ago. Now the average is 11.9. Clicks in July to September are up 33 percent, and September alone is up 56 percent. Here are the figures, and what lies behind them.
20 → 11.9 average position in Google
+33% clicks July to September
+56% clicks in September
1,466 clicks in July 2026
Clicks grow month by month
The chart shows clicks from Google month by month, from July 2025 to September 2026.
July 2026 gave 1,466 clicks, the best month in the whole period. All three summer months are better than last year: July +23.2 percent, August +33.4 percent and September +56.2 percent. The growth increases month by month.
Impressions fell 25 percent in the same period. Nermo shows up in fewer searches, but ranks higher in the ones that matter. That is a better distribution than appearing a lot in searches nobody clicks on.
New keywords on the first page
Brand searches such as “nermo” and “vidsyn” are left out. What is new is the generic searches people make when planning a trip to Hafjell and Lillehammer.
“aulestad”, with 800 searches a month, is in position 1. Aulestad is Bjørnstjerne Bjørnson’s home in Gausdal, and the search is ten times larger than the next one on the list. “hafjell mat”, “overnatting bismo” and “what to do in lillehammer” are all new in the top 3.
Three things to take with you
Measure the clicks. Fewer impressions can be a good sign when clicks grow.
Look at the searches around the hotel. Attractions, food and activities nearby bring new guests who do not know the hotel from before.
Make a plan for the big searches. Weddings and courses are decided on broad searches, and they require dedicated pages with content that answers better than the competitors.
Read the full case: Nermo Hotell climbed from position 20 to 12 in Google.
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