Twice as many visits
for Skåbu Fjellhotell
Twice as many visits
for Skåbu Fjellhotell
- Cases
- Twice as many visits for Skåbu Fjellhotell
Skåbu lies 870 metres above sea level, in the mountains between Gudbrandsdalen and Jotunheimen. Here the family behind Skåbu Fjellhotell runs a small boutique hotel with its own restaurant, Skadir, for guests who come for hikes, peace and food from the mountains. In the last 90 days the website got more than twice as many visits as the same period last year.
The challenge
The hotel wanted more visitors on the website and more direct bookings, and had to become more visible in Google beyond the most obvious brand searches.
How we solved it
Technical SEO: clean-up of the website, so that Google understands which pages matter most.
New measurement in GA4: booking events set up, so that we see which channels produce bookings.
Google Ads: campaign aimed at stays in the mountains.
+118% website visits, last 90 days
+46% impressions in Google
12.4 → 8.0 average position
+41% visits from organic search
The results
Website visits have more than doubled.
+117.5% visits: in the last 90 days against the same period last year.
+40.5% visits from organic search: in addition, paid search gave 3,040 visits against 609 last year.
1,024 clicks from Google in July 2026: the best month so far.
Better rankings
Average position from 12.4 to 8.0.
+46.1% impressions in Google.
“skåbu” from position 5 to 3: 900 searches a month. “fjellhotell” holds position 2.
Bookings from both channels: paid and organic search give about the same number of booking events per visit.
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