Google Ads

As a certified Google Ads Partner Maverix has the expertise you need to succeed with digital advertising.

Hotel in Bergen

Imagine you need to find a hotel in Bergen. What's the first thing you do? Like most people, you probably start with a Google search. You're not alone: as many as 9 out of 10 customer journeys start right here.

Search for “hotel in Bergen” and you get more than 6.6 million results. In this massive amount of information, how do you make sure potential customers find your business? Even with good organic rankings, it is often necessary to add paid visibility to ensure maximum exposure when it really counts.

Why should your business be visible on Google?

In today's digital landscape, visibility on Google is not just an advantage, it is a necessity. With paid advertising you can place your business at the top of the search results, above all the organic results. Our analyses show that consumers who click on ads are 50% more likely to complete a purchase than those who click on organic results. That is an opportunity you can't afford to miss.

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Design

EMPET – de firbentes førstevalg

What is Google Ads, and why does it work so well?

Google Ads, formerly Google AdWords, is more than just advertising: it is a powerful tool for targeted marketing. The platform lets you reach potential customers exactly when they are actively searching for what you offer. Through contextual advertising you can reach users with a specific purchase intent, which is a unique opportunity compared with traditional marketing.

How much does Google Ads cost?

“How many pages should my website have?” We get this question a lot, and the answer is the same as for Google Ads: it depends on your goals and needs. The most important thing is that the advertising is profitable and delivers a high ROI (return on investment).

We can point to client cases with an ROI of 5.5, which means every krone invested has returned 5.5 kroner. With search ads you only pay for actual clicks, while display and YouTube ads can be priced per impression. Best of all? With search advertising you pay nothing until someone actually clicks on your ad.

Google Ads is a flexible tool that suits any business selling products or services, regardless of size and budget.

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Reklame

Slik ble SANTA MARIA størst i Norge på taco

What is the advantage of using an agency like Maverix?

As a certified Google Ads Partner, Maverix has the expertise and experience needed to maximise your investment in digital advertising. We have built solid expertise by managing millions of kroner in ad spend for our clients, and our partner status with Google confirms our position as experts in digital marketing.

When we calculate the potential for your business, we base it on:

  • Average cost per click in your industry

  • Competitor analysis and market potential

  • Your available budget

  • The products and services you offer

While we can never guarantee exact results, we can promise you one thing: with Maverix you get a partner that understands the importance of measurable results and transparent communication.

Take the step towards better digital visibility today

Ready to unlock the full potential of Google Ads? As your dedicated partner, we help you:

  • Develop a tailored advertising strategy

  • Optimise your campaigns continuously

  • Maximise ROI through advanced targeting

  • Stay informed with detailed reports and insight

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Marius Vestlien Hansen headhuntet som SEO-leder i Maverix

Questions and answers about Google Ads

  • How does Google Ads work?

    Google Ads works by letting you bid on keywords and audiences, while Google decides in an auction which ads are shown. Your position depends on your bid, the quality of your ad and the relevance of the landing page. You normally only pay when someone clicks. Campaigns can run in search, on YouTube, in the Display Network and in Gmail, and the results should always be followed up with good measurement and analytics.

  • How much does Google Ads cost?

    Google Ads costs whatever you set as your budget, since you control the daily budget and bids. The price per click varies with the competition in your industry, the keywords you choose and the quality of your ads. On top of that come any agency fees for setup and optimisation. What matters most is not the lowest cost per click, but what each click delivers in sales or leads.

  • How do you set up a Google Ads account?

    You set up a Google Ads account by signing up with a Google account, adding payment details and creating your first campaign. Before the campaign goes live, conversion tracking should be in place so you know which clicks deliver results. Do keyword research, structure campaigns by product or service, and write ads that match the landing pages.

  • What is Performance Max in Google Ads?

    Performance Max is a campaign type where Google's machine learning distributes the budget across Search, YouTube, Display, Gmail, Discover and Maps from a single campaign. You supply copy, images, video and audience signals, and the system tests combinations to reach your goal. The campaign type needs good conversion data and clear goals to work well.

  • What does it mean to be a certified Google Partner?

    Being a certified Google Partner means the agency meets Google's requirements for certified staff, ad spend and client results. The status shows the team has documented expertise in Google Ads and keeps up to date with new features. For you as an advertiser, it means a partner that works according to best practice. Read more about Maverix and how to get in touch.

Want to know more about SEM?

Marius Vestlien Hansen

SEO & SEM Lead

marius@maverix.no+47 948 80 177