VYRK:

building a brand

in headwinds

Everyone says the same

Vyrk supplies wood-based surface materials to the whole value chain in the construction industry: panels, cladding, flooring, veneered boards, slats and glass walls. The company competes with many players that offer similar products and have almost identical messages. Moelven is the biggest and sounds like it. Bergene Holm is “the best choice when you build with wood”. Woodify builds for the future. Swap the logos, and it is almost impossible to tell the difference. None of them tells what the finished room means for the people who use it. They sell timber, and Vyrk can sell something more.

The role no one else had taken

Vyrk is not the biggest, and that turns into an advantage: The company is more flexible than Moelven, can offer a wider range of colours than the competitors and delivers tailoring that the big players cannot match.

In archetype terms Vyrk is a blend of the Pioneer and the Master: always looking for better solutions, with craftsmanship in its spine. A company with roots back to 1957, references from the library in Alexandria and the new Government Quarter in Oslo, and the will to think new enough to have developed the world’s first deposit scheme for wood panels. That combination was unoccupied in the industry, and it is Vyrk’s position.

Tradition & innovation

The creative concept is two words that point in different directions, and that tell the story of a company with generations of knowledge that is at the same time at the forefront with new solutions. The concept works because it is true.

It holds a wood panel that is returned to get new life after use, glass walls that let the light in and keep the sound out, and walls that are installed without dust and noise and can be moved when needs change. Maverix gave Vyrk a precise description of something the company already was.

A completely new website

The strategy became the starting point for a website built from scratch on Storyblok, a modern CMS that handles a wide product range and the need for storytelling in one and the same solution. Vyrk.no has new SEO-optimised texts in Norwegian and English, written from a clear position.

The most important reference projects are documented with text, film and photo, with links to all the partners. All products have better descriptions and are tagged so they can easily be filtered and sorted. The digital sales machinery is built to be found by those who are already searching, and to convince those who are unsure.

“We are very pleased with the new website and the delivery from Maverix. Now we appear exactly the way we feel: as a modern, forward-looking player,” says managing director Steinar Lyseng, who is steering the company towards revenue of NOK 300 million and growth far beyond Norway’s borders.

The website was launched on 1 October 2025, and traffic has grown steadily since. Vyrk has a clear role in the market and a website that works for them around the clock.

Read more: STORYBLOK: Create outstanding customer experiences.