41 percent

more visits

outside the festival

Visits follow the festival, but the floor has risen

The chart below shows visits to fib.no month by month. The two peaks are the festivals in May and June 2025 and 2026. What matters is everything that happens between the peaks.

In July to September 2026, fib.no had 41.1 percent more visits than in the same period the year before. October to December 2025 more than doubled against 2024. The festival months grew too, by 11.5 percent, even though they were already big.

The venue pages do the job outside the season

Many people search for Gamlehaugen, Håkonshallen, Lysøen and Troldhaugen all year, whether they are going to a concert, have guests visiting or are tourists in Bergen. When fib.no got dedicated venue pages in Norwegian and English, the festival got a reason to show up in Google even when there is no festival.

Clicks to the venue pages are up 28.8 percent, and the English pages under /venues are up 53.1 percent. These are tourists looking for Fløibanen, Håkonshallen and Lysøen.

Twice as many top 3 keywords

In June 2025, fib.no was in the top 3 for 62 keywords. In June 2026 the number was 126, more than a doubling. The lift came with the festival, but has held up well afterwards: in September, fib.no is still 50.7 percent above last year.