Display

Display advertising

Google Display reaches over 90% of internet users globally and is a powerful way to build brand awareness and run retargeting. The network lets you show visual ads on millions of websites, apps and digital platforms.

Visual brand building

Display ads are particularly effective for building brand recognition and keeping your brand visible throughout the customer journey. With options for both static and dynamic ads, you can tailor the message based on the user's interests and previous interactions.

Advanced targeting and remarketing options make display advertising a powerful tool for reaching potential customers in the right place at the right time, often at a lower cost per impression than other ad formats.

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Questions and answers about display advertising

  • What are display ads?

    Display ads are visual ads with images, text or animation shown on websites, in apps and on YouTube. In the Google Display Network the ads can reach a very large number of internet users. Display ads are often used to build awareness, showcase products and remind previous visitors of your offer. They work well together with search ads in Google Ads.

  • What is retargeting?

    Retargeting is advertising to people who have already visited your website, used your app or watched your videos. The ads remind them of the products or services they looked at, and can bring them back to complete a purchase or send an enquiry. Retargeting requires proper tracking and consent, and can also be done in Meta.

  • What is the difference between display ads and search ads?

    The difference is that search ads appear when someone actively searches for something, while display ads appear while people read, watch or use apps. Search ads capture existing demand, while display ads create attention and demand. Display clicks are often cheaper but tend to convert less, so the channels should be assessed against their own goals.

  • Which banner sizes should you use in display advertising?

    In the Google Display Network you should mainly use responsive display ads, where you upload images, logos and copy that Google adapts to different placements. If you use fixed banners, 300x250, 728x90, 320x50 and 160x600 are among the most common sizes. Use both for the best possible coverage.

  • How do you stop display ads from appearing on unwanted websites?

    You avoid unwanted placements by excluding websites, apps and content categories that don't fit your brand. It is also wise to check the placement report regularly and remove placements with many clicks but few conversions. Brand safety and content suitability settings in Google Ads give extra control over where your ads appear.

Want to know more about SEM?

Marius Vestlien Hansen

SEO & SEM Lead

marius@maverix.no+47 948 80 177