NORSK RIKSTOTO picks Maverix again

Maverix Studios AS will keep delivering editorial content and tips to Norsk Rikstoto after December 1, 2026. The agreement was awarded on August 22, 2026 after a competition with 13 bids.

Maverix first won the Rikstoto contract in 2022. The new agreement runs for three years, with options for one plus one more year.

Rikstoto Direkte (Rikstoto Live) is the TV channel for Norwegian harness and thoroughbred racing fans, owned by Norsk Rikstoto. The channel shows harness and thoroughbred races from Norway and abroad.

Four sub-competitions, two for Maverix

Norsk Rikstoto split the procurement into four sub-competitions, one for each service category: editorial content, tips, studio and production control room. Maverix Studios AS won sub-competitions 1 and 2, content and tips. NEP Norway AS won sub-competitions 3 and 4, studio and production control room (PCR).

A cross-disciplinary evaluation team assessed each area. Solution and quality counted for 70 percent, price for 30 percent. Bidders were invited to present and negotiate before the award, and the competition followed the public procurement rules.

What Norsk Rikstoto writes

“We are very pleased with both the interest in the market and the result. We get two strong suppliers who raise the quality of the content we offer players, and the agreements give us better cost control,” writes customer director Anders Johansen in Norsk Rikstoto’s news article.

“Now we are starting to draw up the contracts, where we settle organization, key personnel and staffing together with the new suppliers,” Johansen adds.

Start on December 1, 2026

The new agreements start on December 1, 2026. Until then, Norsk Rikstoto is drawing up the contracts together with the suppliers.

How the partnership began in 2022

In 2022, Norsk Rikstoto signed a letter of intent with NEP and Maverix for editorial content services, including Rikstoto Direkte. The agreement covered content for Rikstoto Direkte (TV), rikstoto.no and social media, with the aim of presenting harness and thoroughbred racing in a new, better and broader format.

Norsk Rikstoto had then worked with IMG on content production for 12 years. In the tender, NEP and Maverix submitted the best bid, and Rikstoto Direkte was to be modernized by taking the content out to more channels, adapted to the audience.

NEP had worked with Norsk Rikstoto for many years and knew the production technology well. In the bid they teamed up with the media house Maverix, whose people have long and deep experience in sports production, among other fields.

A multimedia universe

With NEP and Maverix, Norsk Rikstoto got a leading technical supplier and a content producer with strong editorial and dramaturgical experience and an eye for new and better storytelling techniques.

A modern media world

“This shows that we are investing in showing the sport in the best possible way. We are very happy to have signed a letter of intent with NEP and Maverix. They are among the elite in the Nordics, both in content and in production. This collaboration will bring a lot of new content that takes us further into a modern media world, with opportunities for larger and broader channel output,” said customer director André Heibo-Tuverud at Norsk Rikstoto, who stressed that a few small details remained before the final agreement was signed.

On air December 15, 2022

The media center at Norsk Rikstoto was to work closely with the new supplier. The aim was a better customer experience where TV merges with the web, making the most of the content, with room to adopt graphic elements and interactivity in the future.

NEP and Maverix were to run their first Rikstoto Direkte broadcast on December 15, 2022.

Want to know more?

Linda Nordheim

Byråleder og seniorrådgiver

linda@maverix.no