Frie Tøyler (Free Rein) takes viewers inside the Norwegian horse racing world for the first time, with strong personalities, a lot of money, big dreams and plenty of bling. The docu-reality series premiered on Viaplay and TV3 on March 17, 2025, and was nominated for both the Gullruten awards and the Reality Awards.
About the series
The series follows jockeys, trainers and horse owners at work and at home: the races, the training, the money and the relationships. Family, friendship and love are put to the test in a sport where the stakes are high.
“It is great fun to introduce such a cool, exciting and blingy crowd to people at home. You get the best of reality in a whole new package,” said program editor Jonas Møller at Viaplay.
Behind the scenes
Finn-Erik Rognan directed the series, and Linda Nordheim produced it for Maverix. Maverix also built a digital home for Frie Tøyler together with Viaplay and the sponsor Norsk Rikstoto.
See also Gutta på tur (The Boys on Tour), Fjorden Cowboys (The Fjord Cowboys) and all our TV series and documentaries.
Questions and answers
What is Frie Tøyler about?
Frie Tøyler (Free Rein) takes viewers inside the Norwegian horse racing world for the first time. It follows jockeys, trainers and horse owners, among them the millionaires behind the Bling horses, and shows how big money, dreams and relationships are put to the test.
Where can I watch Frie Tøyler?
The series premiered on Viaplay on March 17, 2025, and also aired on TV3 in Norway. The rest of the season came out one episode a week.
How many episodes are there?
The first season has eight episodes of about 40 minutes. The series was nominated for both the Gullruten awards and the Reality Awards.
Who made Frie Tøyler?
Maverix produced the series for Viaplay. Finn-Erik Rognan directed it and Linda Nordheim produced it. Maverix also built a digital home for the series together with Viaplay and the sponsor Norsk Rikstoto.
MORE FROM MAVERIX TV
Contact us
