Websites for Fleks and Andfjord Salmon on screens by a harbour promenade in Oslo

INSIGHTS

Industry news

advertising, media and content

Figures, trends and analysis from the advertising industry and the media market, with our take on what it means for you as an advertiser.

The key industry news

The media market is changing fast. We gather the most important figures and trends in advertising, media and content marketing, and explain what they mean for budgets and channel choices.

LATEST INDUSTRY NEWS

Campaign posters for Nermo, MAYA and Skåbu Fjellhotell on a construction hoarding

Global advertising grows 11.9 percent, and Big Tech takes most of it

Rocks and a jetty from the air, photographed for Heimstø

9 in 10 use AI in content marketing, but few see better results

Campaign posters for Nermo and MAYA by the stairs in the Oslo metro

The World Cup summer lifted Norwegian media spend 5.4 percent

FIGURES AND TRENDS FROM THE INDUSTRY

Nettsidene til Heimstø og Bergen Børs Hotel på iMac, nettbrett og mobil i en Apple-butikk

Social media in Norway 2026: where is your audience?

Kampanjeflater for Heimstø og Bergen Børs Hotel i en flyterminal

Google Ads benchmarks 2026: what is a good CTR, CPC and conversion rate?

Nettsider for Masoval og Andfjord Salmon på iMac og mobil i en kystbutikk

Meta advertising 2026: creative is the new targeting

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