“Would you like a scallop?” At Cornelius on Holmen in Bergen you get fresh seafood from diver and restaurant owner Alf Roald Sætre.

Liseberg in Gothenburg offers Europe’s longest dive coaster, with a dizzying 50-metre drop...

Argentinian Gonzalo Guarda is the head baker at the bakery RUG and makes what many consider one of the best breads in the world.

Head chef Guowei Zhou from Shandong province in China is the one in charge of the pots at one of the best Chinese restaurants in the Nordics.

Why not try ice bathing and sauna in the middle of central Oslo, with the Opera House and Munch as a cool backdrop?

1001 Strawberry
stories from
all over the Nordics

Cases
1001 Strawberry stories from all over the Nordics

Strawberry aims to be the best at inspiring experiences and digital storytelling. Maverix has travelled around the Nordics and tracked down the most exciting stories about everything hotel guests can experience.

On its new digital platform Strawberry shares the stories of the biggest culinary talents, the funniest experiences and attractions, cool new restaurants and exciting human stories, in the biggest cities in Norway, Finland, Denmark and Sweden. The stories cover both its own restaurants, hotels and chefs and the most exciting things elsewhere in the cities.

Digital

New digital booking platform gave record sales for DE BERGENSKE

Over 1,000 versions

5 languages, all channels

6 cities in 4 countries

Up to 30 times normal traffic after the launch

Do you want stronger results and growth?

We create content and campaigns for tourism in several countries and several languages. Get in touch with us.

A hotel group with 120 restaurants

“We have become so much more than a hotel group today. We have 120 restaurants, spas, gyms, event arenas, conference facilities and external partners, and then it makes sense to move on with a brand that represents the whole portfolio of experiences, not just the hotel operation,” says Bettina Flatland, communications director at Strawberry.

Over 1,000 Strawberry versions

Maverix worked closely with Strawberry in the winter before the launch on research, interviews and filming for the launch of the new brand. The reportage teams travelled to cities such as Helsinki, Copenhagen, Stockholm, Gothenburg, Oslo and Bergen in search of the best stories. The multichannel delivery consists of over 1,000 different versions when all the language versions are counted. From January 2023 Maverix had a dozen developers, journalists, photographers, editors, SEO experts and language editors at work.

Diversity, sustainability and innovation

“At Strawberry we care about the total experience. That is why we have looked beyond ourselves and are happy to share the story of Jimmy Øien, who has created a sustainable success at the restaurant Rest. Or the life story of Bergen’s last cowboy, Alf Roald Sætre, at the seafood restaurant Cornelius. We also share beautiful stories about diversity, sustainability and innovation. All of this in five different languages, adapted for all channels and delivered in the most modern digital way,” says Kristin Berg, Head of Content Marketing at Strawberry.

Heavy investment in digital development

Strawberry launched the new brand in May 2023. The rush online was so big that the platform buckled under up to 30 times the normal traffic.

Nordic Choice ... er, sorry, Strawberry, gave us an incredibly fun assignment and is an extremely forward-looking and inspiring client

Linda Nordheim

Sightrunning in Stockholm

“We have invested heavily in digital competence and digital tools over the past year. We have actually developed our own digital technology for versioning international marketing, and that is exactly what lets us deliver so many versions in such a short time. I would dare to claim that we are now very far ahead globally in this area. Nordic Choice ... er, sorry, Strawberry, gave us an incredibly fun assignment and is an extremely forward-looking and inspiring client,” says Linda Nordheim, agency director at Maverix.

“Petter put his whole soul into the filming in Stockholm, where he took us sightrunning on his favourite trail. Our teams hung on as best they could, and Petter arranged permits literally on the run. We got to drive around the palace park with the photographers in the boot, and more sightrunning sessions are coming up in other cities,” says Nordheim.

Content marketing is especially effective in tourism

The Strawberry stories show why content marketing suits tourism. The reportages inspire before the guest has decided, they are written to be found in search, and they are versioned in five languages and adapted to every channel. One idea became more than 1,000 entry points to Strawberry.

Content

VISIT NORWAY and Maverix became Webby winners (in Norwegian)

Questions and answers about the Strawberry stories

What are the 1001 Strawberry stories?
They are the reportages Maverix made for the relaunch of Strawberry, about culinary talents, experiences, restaurants and people in the biggest Nordic cities. The stories live on Strawberry’s new digital platform.
When did Nordic Choice Hotels become Strawberry?
Nordic Choice Hotels was rebranded to Strawberry in May 2023. The campaign was a central part of the relaunch in all the Nordic markets.
How many versions did Maverix make?
More than 1,000, when all the language versions are counted. The stories are made in five languages and adapted for all channels.
Which cities did the reportages cover?
The reportage teams travelled to Helsinki, Copenhagen, Stockholm, Gothenburg, Oslo and Bergen: six cities in Finland, Denmark, Sweden and Norway.
How did Maverix deliver so many versions in such a short time?
Maverix has developed its own digital technology for versioning international marketing. From January 2023 a dozen developers, journalists, photographers, editors, SEO experts and language editors worked on the project.