A big thank you to the whole team

“We work hard and with focus in a highly competitive industry, and awards like this are motivating for everyone who contributes to the development of Norwegian tourism. I want to give a big thank you to the whole team and all the collaborating agencies. We see this as great recognition of the actual results that have been created,” says Katrine Mosfjeld, digital marketing director at Visit Norway.

Maverix has had the assignment of delivering content marketing and digital services to Visit Norway since spring 2020. This includes running the digital content and performance marketing operation, which was the concept that won gold at CMA in London.

New thinking and creativity

“The competition out there is tough, and time and again little Norway manages to stand out with its tourism work. I am so proud of our pack at Maverix, and it inspires further new thinking and creativity,” says Nordheim.

Together with Visit Norway, Maverix has further developed and increased the results of the programme for performance-based marketing. Visit Norway’s innovative use of performance-based measures has lowered the threshold for partner participation and made it possible for Visit Norway to create concrete results for the Norwegian tourism industry. In other words, the effort has put Norway on the map and tempted more and more people to visit.

Partners’ revenue almost doubled

The programme for performance-based marketing is self-financing, so the revenue goes back to the partners in the form of relevant content and new functionality. The effort has created formidable growth: in 2022 the partners’ revenue rose by almost 100% compared with 2019 (the last normal year before the pandemic). So far in 2023 sales have grown a further 23% compared with last year’s record revenue.

59% higher value per sale, NOK 57 per click

In 2023 Maverix and Visit Norway have worked even more systematically with the offers, had closer dialogue with partners and brought more breadth to the offers. This has resulted in the average value per sale rising to a full NOK 8,522, a growth of 59%. That gives a value per click from the offers of NOK 57 in 2023.

Read more: Visit Norway and Maverix won the marketing World Cup (in Norwegian), Visit Norway and Maverix became Webby winners (in Norwegian) and Maverix has won a major agreement with Visit Norway (in Norwegian). Explanation of the term: Performance marketing.