52 percent
more clicks from Google
in one year
52 percent
more clicks from Google
in one year
- SEO
- One domain gave De Bergenske 52 percent more clicks
De Bergenske got 453,784 clicks from Google in the last twelve months. That is 52 percent more than the year before. The growth came from answering what people actually search for, and from letting one strong domain do the job for all the hotels and restaurants.
Here are the figures, and what we did.
+52% clicks from Google in one year
453,784 clicks last twelve months
+30.3% hotel revenue so far this year
3,558 citations in Copilot in three months
Clicks have grown 52 percent in one year
In October 2024, debergenske.no got 17,773 clicks from Google. A year later it was 44,443. Since then the level has stayed between 30,000 and 43,000 clicks a month, also in the months when the restaurant industry is normally quiet.
The big jump came in late summer 2025. That was when the average position in Google went below 10 for the first time, and it has stayed around 7 since. When a website goes from page two to page one on hundreds of searches at the same time, the chart gets a step.
If we compare only the last three months with the same period last year, clicks are at the same level. That is because the lift had already started then. We are holding the clicks, even though Google shows AI Overviews on more and more searches.
Why one domain beats many
All the hotels and restaurants of De Bergenske are sections on debergenske.no. That means a guide to Christmas parties or spas in Bergen builds authority for the whole domain, and the reader is one click away from a table booking or a room search.
The opposite, one website per venue, spreads links, content and signals across many small domains. None of them becomes strong enough to win the broad searches.
More keywords at the top
The number of keywords where debergenske.no is in the top 3 has grown 50 percent since January 2025. The top 10 is up 19.6 percent. “spa bergen” is new in position 3, and izakaya is in position 3 with 5,600 searches a month.
The broad restaurant searches, such as “restaurant bergen” and “restauranter bergen”, are still in positions 8 to 10. Those are the biggest volumes, and that is where the next big growth lies.
Visibility that turns into sales
Clicks are only worth something if they become guests. That is why we follow the booking data from BookVisit and Gastroplanner as closely as Search Console.
Hotel revenue is up 30.3 percent so far this year, and direct revenue is up 17.2 percent. At the restaurants, confirmed guests are up 21.8 percent, and fewer drop out: the share of guests who cancel has gone down from 19.1 to 14.9 percent.
Skostredet stands out. The hotel, Izakaya Skostredet and the new spa are all growing strongly, and “spa bergen” in position 3 shows that the investment works in search too.
Three things to take with you
Measure search and AI side by side. Search Console shows Google, Bing Webmaster Tools shows how often Copilot cites you. De Bergenske was cited 3,558 times in three months.
Answer the question first. The guides and articles are what get cited and rank on broad searches.
Connect visibility to sales. Without booking data you do not know if the clicks bring guests.
Read the full case: De Bergenske: visibility in search and AI.
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