From zero
to half
of the clicks
From zero
to half
of the clicks
- SEO
- Maya Apartments: from zero to half of the clicks
In January 2026 the Maya Apartments pages got 120 clicks from Google. In August the number was 943. Today more than half of all clicks to maya.no go to the apartments, and people search for the districts and streets where MAYA has buildings. Here is the story of how an almost invisible rental brand became a search term.
120 → 943 clicks to the apartments, January to August
1,668 clicks to maya.no in September
Almost 3x as many clicks as in September 2025
50%+ of the clicks go to the apartments
From zero to half of the clicks
The chart shows all clicks from Google to maya.no, and the clicks to Maya Apartments separately. The blue line is the whole website, the purple one is the apartments.
Two things happen at the same time. The whole website grows: September 2026 gave 1,668 clicks, almost three times as many as September 2025. And the growth comes from Apartments. From June to August the clicks to the apartments rose sharply, exactly when students and new employees look for a place to live in Oslo.
People google street addresses
MAYA owns the buildings itself, and a surprisingly large share of the searches are addresses. Tenants and companies search for the street to find out who owns the building, or how to rent there.
“thorvald meyer” has climbed from position 35 to position 2. “breigata 12” has gone from position 9 to position 2. Each address has little volume, but together there are many, and those who search are almost always relevant.
Carl Berner, Solli plass and Skjetten
The most fun part of the data is how people actually search. The two biggest searches are “maya apartments” and “maya apartments oslo”, but many add the district or the building they are interested in.
Carl Berner, Solli plass, Skjetten and the city centre all show up together with the brand. That means the brand has taken hold, and that people know MAYA has apartments in several places in the city.
What you can learn from MAYA
Small searches are searches too. Street addresses have low volume, but almost everyone who searches is relevant.
Give the brand something to rank on. Dedicated pages per building and district mean people find both the brand and the place.
Follow the searches in addition to the traffic. Which districts people search for tells you where the demand is.
Read the full case: Almost three times as many Google clicks for MAYA.
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