Local SEO

and Google

Business Profile

Get chosen when customers search nearby

When someone searches for a restaurant, a hotel or a service nearby, Google shows the map first. Local SEO is about getting in there. We optimise your Google Business Profile, your reviews and your website, so more people choose you.

What is local SEO?

Local SEO is search engine optimisation for searches with local intent, such as “hotel in Oslo” or “hairdresser near me”. Google ranks local results based on three things: how relevant the business is to the search, how close it is to the person searching, and how well known and well reviewed it is.

How we optimise your Google Business Profile

  • Categories and services: The right primary and additional categories determine which searches you can appear for.

  • Opening hours: Regular and special opening hours are kept up to date, so customers don't arrive at a closed door.

  • Photos, menus and products: The profile should show what customers want to know before they decide.

  • Reviews: We reply to reviews in the brand's tone of voice, both praise and criticism, and find patterns worth following up.

  • Measurement: We track searches, views, calls and direction requests per location, and see what makes a difference.

Multiple locations

If you have several hotels, restaurants or stores, each location needs its own profile and its own landing page with address, opening hours and structured data. We monitor all the profiles together and see which ones need the most attention. See how we work with De Bergenske.

Local SEO as part of the bigger picture

Your Business Profile works best together with a website that ranks. Local landing pages, technical SEO and good links from local players strengthen each other. Read more about how we work as an SEO agency, or combine it with local campaigns in Google Ads.

EXPLORE MORE

SEO agency

On-page SEO

Google Ads

Questions and answers about local SEO

  • How do I rank higher in Google Maps?

    You climb higher in Google Maps by having a complete and accurate Google Business Profile, choosing precise categories, getting regular reviews and replying to them, and having a website that clearly shows where you are and what you offer. You can't influence the distance to the searcher, but you can strengthen relevance and reputation.

  • What is Google Business Profile?

    Google Business Profile, formerly Google My Business, is the free profile that shows your business in Google Maps and in the search results. It holds your address, opening hours, photos, reviews and a link to your website. The profile is often the first thing customers see when they search locally, so it should be kept up to date.

  • How important are reviews for local SEO?

    Reviews are among the most important signals in local search. Their number, how recent they are and their content affect both rankings and whether customers choose you. Reply to all reviews, including the negative ones, and make it easy for satisfied customers to leave a rating.

  • Do I need a separate page for each location?

    Yes. If you have several locations, each should have its own landing page with address, opening hours, contact details and a description of what is offered there. Link each Google Business Profile to the right page. That makes it easier for Google to understand which location matches which search.

  • What is the difference between local SEO and regular SEO?

    Regular SEO is about ranking in the organic search results regardless of where the user is. Local SEO is about searches with local intent, where the map and Google Business Profile are often shown first. The two are closely linked, because a strong website also strengthens your local results.

Want to be more visible locally?

We look at your Google Business Profile, your reviews and your local landing pages, and give you concrete suggestions for what to do first.