Clas Ohlson: Everything in order
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  • Everything in order with CLAS OHLSON

Clas Ohlson: Everything in order

Maverix developed and delivered the creative concept Clas Ohlson: Alt i orden (Everything in Order).

Clas Ohlson chose Maverix as its agency in Norway.

Alt i orden is meant to make Clas Ohlson the destination for everything you need to sort out at home. Synnøve Skarbø is the expert who gives users advice and tips on more order in everyday life.

What we delivered

  • Concept: Alt i orden makes Clas Ohlson the place you go for everything you need to sort out at home. Read more about idea and concept.

  • Film: Short films for social media and the film Orden i flyttelasset (Order in the Move) with Synnøve Skarbø. See film and photo.

Why Clas Ohlson chose Maverix

“We were looking for an efficient partner with broad experience in production and creative concepts […],” says communications adviser and press officer Kine Dreyer at Clas Ohlson Norway. (Translated from Norwegian.)

Want a campaign like this?

We make concepts that turn a store into the first choice. Get in touch with Linda Nordheim or Paal Tarjei Aasheim.

A candy store for the handy

“Clas Ohlson started as a candy store for handy men, but has changed both target group and range strategy. Today it is for every home and competes in so many categories that it was a bit of a nut to crack finding a concept for the 100-year-old chain. All the more pleasing that we hit the mark on the very first try,” says senior advisor and partner at Maverix, Paal Tarjei Aasheim. (Translated from Norwegian.)

From Clas Ohlson's Alt i orden campaign
From Clas Ohlson's Alt i orden campaign
From Clas Ohlson's Alt i orden campaign

Watch the full Orden i flyttelasset (Order in the Move) with Synnøve Skarbø:

Questions and answers about Alt i orden

  • What is Alt i orden?

    Alt i orden (Everything in Order) is the creative concept Maverix developed and produced for Clas Ohlson Norway. It is meant to make Clas Ohlson the destination for everything you need to sort out at home.

  • Who is in Alt i orden?

    Synnøve Skarbø is the expert in Alt i orden. She gives advice and tips on more order in everyday life, among other things in the film Orden i flyttelasset.

  • Why did Clas Ohlson choose Maverix?

    Clas Ohlson was looking for an efficient partner with broad experience in production and creative concepts, says communications adviser and press officer Kine Dreyer at Clas Ohlson Norway. Maverix developed the concept Alt i orden and produced it.

  • What did Maverix deliver to Clas Ohlson?

    Maverix delivered the creative concept and the production. The deliverables include short films for social media and the film Orden i flyttelasset with Synnøve Skarbø.

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Get in touch

Linda Nordheim

Byråleder og seniorrådgiver

linda@maverix.no+47 995 05 195

Paal Tarjei Aasheim

Strateg og seniorrådgiver

paal@maverix.no+47 950 82 000

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